About Us

Visible instantly in pieces with a flair for the sober, subtle, and absolutely stunning, Anu Pellakuru is one of Hyderabad's most exciting names in fashion. A daughter of the historic Deccan city, Anu's tryst with fashion is as much circumstance as it is sheer force of will. Twice a college dropout, Anu was only 18 when she won the contract to design three outfits for the Miss UAE finalist. Until then, she was chaotically creative, chasing after dreams of acting, dancing, and even teaching. But a love for communication and a passion for deep expression united in her talent for fashion. Her penchant for handmade outfits of extreme intricacy and refreshing sobriety have won her a steady following across the subcontinent.

Driven by her insatiable curiosity and a wide-eyed wonder of the world, the brand is everything Anu sees and feels. It was founded to be a deeply personal fashion expression for Anu. For the brand, less is more. Distilling a wide range of influences into outfits that arrest attention, the brand marries the subtle and the sober with the stunning and the sublime.

The hallmarks of Anu's brand are simplicity and curiosity. Every outfit is characterised by intricate handiwork and a simple visual tone. The curiosity reveals itself in the brand's restless search for the atypical and unusual. It draws from deeply personal sources of inspiration and marries the flavour of its times in every stitch–making an outfit is a through and through surprise for Anu's devoted patrons.